Betterment.com Betterment
Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn reward...
Betterment.com Overview
Betterment.com is a popular website that mainly focuses on helping its users make the most of their money. The website is designed to be a modern and smart way to invest and it’s been quite successful, attracting 9497 unique users per day, with 41122.01 page views per day.
The company’s mission is clearly stated in the website’s tagline: “The Smart, Modern Way to Invest | Online Financial Advisor”. The Betterment team is dedicated to helping its users achieve their financial goals by offering personalized portfolio recommendations and implementing the latest investment strategies.
When you first arrive on the site, you’ll land on a landing page that prompts you to tell the team a bit about yourself so they can recommend a personalized investment plan and a portfolio that’s tailored to your needs. The process is simple, and the onboarding flow is intuitive and user-friendly.
Betterment is hosted on the Cloudflare network, which is a leading provider of website security services. The website’s SSL certificate is issued by DigiCert Inc, a reputable certificate authority.
One of the most important aspects of any website is whether it’s family-friendly. Betterment.com is a finance and investment website, so it’s not specifically geared towards children. However, the site doesn’t contain any explicit or graphic content, and it’s safe for all age groups.
In terms of page speed performance, Betterment.com scores 60 out of 100 on Google’s PageSpeed Insights tool. While this score isn’t particularly high, it’s worth noting that different pages of the site may score differently. Overall, the site is fairly quick to load and its performance is satisfactory.
In summary, Betterment.com is a modern, user-friendly website that’s dedicated to helping its users make smart investment decisions. The website is hosted on a reputable network and its SSL certificate is issued by a trusted authority. While the site’s page speed could be improved, it’s still a great resource for anyone looking to take control of their finances and make their money work for them.
Betterment.com Rank Summary
Audience Geography. Where are betterment.com visitors located?
| Country | Visitors |
|---|---|
 United States US | 94.5% |
| Canada CA | 0.5% |
| India IN | 0.5% |
| United Kingdom GB | 0.5% |
| Other | 3.9% |
| Country | Pageviews |
|---|---|
| United States US | 95.7% |
| United Kingdom GB | 0.7% |
| India IN | 0.3% |
| Canada CA | 0.2% |
| Other | 3.1% |
| Country | Rank |
|---|---|
| United States US | 2728 |
| Canada CA | 52584 |
| United Kingdom GB | 58897 |
| India IN | 101153 |
Where do visitors go on betterment.com?
| Subdomain | Pageviews |
|---|---|
| wwws.betterment.com | 76.25% |
| betterment.com | 21.01% |
| help.betterment.com | 1.61% |
| airflow.betterment.com | 0.43% |
| business.betterment.com | 0.2% |
| email.betterment.com | 0.13% |
| advisors.betterment.com | 0.13% |
| clients.betterment.com | 0.07% |
| other | 0.17% |
| Subdomain | Pageviews per User |
|---|---|
| wwws.betterment.com | 4.08 |
| airflow.betterment.com | 4 |
| clients.betterment.com | 2 |
| business.betterment.com | 2 |
| help.betterment.com | 1.8 |
| betterment.com | 1.3 |
| advisors.betterment.com | 1 |
| email.betterment.com | 1 |
| Subdomain | Reach |
|---|---|
| wwws.betterment.com | 83.06% |
| betterment.com | 73.99% |
| help.betterment.com | 3.95% |
| email.betterment.com | 0.48% |
| business.betterment.com | 0.48% |
| advisors.betterment.com | 0.47% |
| airflow.betterment.com | 0.43% |
| clients.betterment.com | 0.2% |
How popular is betterment.com?
| Period | Global Rank | Global Rank Delta |
|---|---|---|
| past 3 months | 16128 | 3744 |
| past month | 15892 | 310 |
| past week | 15594 | 988 |
| yesterday | 19675 | -1456 |
| Days | Pageviews Rank | Pageviews Rank Delta | Pageviews per Million | Pageviews per Million Delta | Pageviews per User | Pageviews per User Delta |
|---|---|---|---|---|---|---|
| 90 | 14023 | 3741 | 526 | -29.65% | 4.33 | -5.252% |
| 30 | 13706 | 298 | 54 | -3.3% | 4.45 | 0% |
| 7 | 13871 | 1012 | 537 | -9.048% | 4.3 | -2.51% |
| 1 | 20629 | -1213 | 37 | 10% | 3.5 | 2% |
| Days | Reach Rank | Reach Rank Delta | Reach per Million | Reach per Million Delta |
|---|---|---|---|---|
| 90 | 18299 | 4128 | 451 | -25.72% |
| 30 | 18289 | 490 | 447 | -3.14% |
| 7 | 17706 | 985 | 46 | -6.653% |
| 1 | 21400 | -1834 | 39 | 10% |
Betterment.com Website Safety
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.
Norton ConnectSafe evaluates betterment.com for any unsafe and insecure content. The results are critical for families with young children.
SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.
McAfee assesses betterment.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze betterment.com for mature or inappropriate content, only security checks are evaluated.
The WOT calculates reputation of the betterment.com. This reputation system receives ratings from users and information from third-party sources, assesses the betterment.com for safety features and confirms, whether betterment.com is suitable for children.
| Domain | betterment.com |
| Issuer Organization | Let's Encrypt |
| Issuer | E6 |
| Algorithm | ecdsa-with-SHA384 |
| Valid form | 09/11/2024 |
| Expiration | 12/10/2024 |
| Signed | Certificate is not self signed |
| Additional Domains |
betterment.com |
Betterment.com Rank History
Alexa Rank shows how popular betterment.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If betterment.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to betterment.com and pageviews on betterment.com over the past 3 months.
Betterment.com Hosting Information
ASN ID: 209242
ASN Title: CLOUDFLARESPECTRUM Cloudflare, Inc., GBLast Update: 07/16/2024
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No match found for a 209242.
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# If you see inaccuracies in the results, please report at
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Betterment.com Domain Registration and Settings
Domain Name: BETTERMENT.COM
Registry Domain ID: 84809879_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.name.com
Registrar URL: http://www.name.com
Updated Date: 2024-03-20T15:19:04Z
Creation Date: 2002-03-24T19:16:45Z
Registry Expiry Date: 2025-03-24T18:16:45Z
Registrar: Name.com, Inc.
Registrar IANA ID: 625
Registrar Abuse Contact Email: abuse@name.com
Registrar Abuse Contact Phone: 7202492374
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Name Server: NS-1161.AWSDNS-17.ORG
Name Server: NS-16.AWSDNS-02.COM
Name Server: NS-1989.AWSDNS-56.CO.UK
Name Server: NS-810.AWSDNS-37.NET
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-10T20:40:09Z
| Host | A Record | TTL |
|---|---|---|
| betterment.com | 54.164.41.112 | 60 |
| betterment.com | 52.20.112.8 | 60 |
| Host | MX Record | Priority | TTL |
|---|---|---|---|
| betterment.com | aspmx.l.google.com | 10 | 300 |
| betterment.com | alt1.aspmx.l.google.com | 20 | 300 |
| betterment.com | alt2.aspmx.l.google.com | 30 | 300 |
| betterment.com | aspmx2.googlemail.com | 40 | 300 |
| betterment.com | aspmx3.googlemail.com | 50 | 300 |
| betterment.com | aspmx4.googlemail.com | 60 | 300 |
| betterment.com | aspmx5.googlemail.com | 70 | 300 |
| Host | NS Record | TTL |
|---|---|---|
| betterment.com | ns-1161.awsdns-17.org | 172800 |
| betterment.com | ns-16.awsdns-02.com | 172800 |
| betterment.com | ns-1989.awsdns-56.co.uk | 172800 |
| betterment.com | ns-810.awsdns-37.net | 172800 |
| Host | TXT Record | TTL |
|---|---|---|
| betterment.com | MS=ms17582554 | 60 |
| betterment.com | ZOOM_verify_M5lQqgIRTeGf5S1_ott_uA | 60 |
| betterment.com | adobe-sign-verification=4b94c867e1e931b1a18af1804d803c04 | 60 |
| betterment.com | google-site-verification=kg6EQqk-G7ag9ZRfvBUjl7_5NOLgWMRwgNCGSHFh5pI | 60 |
| betterment.com | google-site-verification=rIhdvCBuDmaBirq2eOX8u6Be1iLFa6vc_sbQN71clUk | 60 |
| betterment.com | segment-site-verification=N5mqcQNuidexmP0LS1L03DmZ5XprjZty | 60 |
| betterment.com | v=spf1 include:_spf.google.com include:mail.zendesk.com include:spf.mandrillapp.com include:spf.mtasv.net include:cust-spf.exacttarget.com include:_spf.salesforce.com ip4:208.81.212.0/22 ~all | 60 |
ns-16.awsdns-02.com
TTL: 900
Email address: awsdns-hostmaster.amazon.com
Serial: 1
Refresh: 7200
Retry: 900
Expire: 1209600
Minimum: 86400
Betterment.com HTML Check
Betterment.com Desktop Performance
Last tested: 12/07/2019
| Total Resources | 56 |
| Number of Hosts | 21 |
| Static Resources | 26 |
| JavaScript Resources | 22 |
| CSS Resources | 2 |
Betterment.com Mobile Insights
Last tested: 12/05/2019
| Total Resources | 52 |
| Number of Hosts | 21 |
| Static Resources | 23 |
| JavaScript Resources | 22 |
| CSS Resources | 2 |
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